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Health & Social Services

Head of Marketing

Confidential client

ViennaFull-time

Head of Marketing

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In this role, you manage the marketing strategy from brand leadership to measurable bookings. You integrate performance marketing, content, PR, and influencer partnerships with leading the team and working on guest retention.

Your responsibilities

  • Development of an international brand strategy
  • Increase brand awareness, demand, and bookings
  • Strategic positioning of the brand in the Medical Health and Longevity sector
  • Building and managing a KPI system along the funnel
  • Managing reach, leads, inquiries, and bookings
  • Responsibility for Meta ads
  • Responsibility for Google ads
  • Managing additional channels in DACH and international markets
  • Weekly data-driven development of paid media activities
  • Further development of AI-supported processes
  • Planning organic postings on social media
  • Managing the editorial calendar
  • Creating content
  • Community management
  • Ensuring clean data foundations with GA4, Tag Manager, conversion tracking, and consent

Your profile

  • Completed studies in marketing
  • Completed studies in communication
  • Completed studies in economics
  • Completed studies in tourism/hospitality management
  • Equivalent education
  • Several years of experience in marketing
  • At least 3 to 5 years of experience in a leadership role
  • Experience in premium hospitality, health/wellness, medical travel, or luxury brands is ideal
  • Understanding of premium target groups
  • Understanding of exclusive brand experiences
  • Understanding of the special requirements of international luxury brands
  • Proven experience in performance management
  • Experience in managing budgets based on KPIs
  • Experience in data-driven optimization of campaigns
  • Experience with measurable results

Benefits

  • Key position
  • High level of creative freedom
  • Direct impact on company success
  • Strong premium brand in the international luxury segment
  • Committed team.
  • Short decision-making paths
  • Attractive workplace in Vienna’s 1st district
  • Attractive travel opportunities
  • Opportunity for a free spa visit
  • Attractive employee discounts

About the company

The company posting the job ad operates in the field of Health & Social Services and is looking to strengthen its team in Vienna.

The client is treated confidentially in this process. You will learn the name during the application process.

Your contact person

Markus Bauer

Markus Bauer

Recruiting Consultant IT & Technology

If your profile matches, your contact person will personally reach out to you.

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  • Response within 2 working days

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