Head of Customer Engagement & CRM

Confidential client

ViennaFull-timefrom € 3,654 gross/month

You will take on strategic responsibility for Customer Engagement and CRM, driving the advancement of personalized, data-driven customer experiences. Central to this is the coordination between Marketing, Sales, and Customer Care, as well as leading and developing the relevant team.

Your responsibilities

Development and implementation of a group-wide Customer Engagement strategy
Establishment and implementation of a Customer Lifecycle Framework across the entire Customer Journey
Responsibility for CRM and Marketing Automation programs
Management of activities for lead generation, nurturing, customer retention, and reactivation
Technical responsibility for the roadmap of a Marketing Cloud platform and implementation of measures
Development of a group-wide operating model including governance structures
Establishment of a Customer Engagement Center of Excellence and support for country organizations
Development of a KPI framework and establishment of reporting
Continuous analysis, optimization, and advancement of customer engagement measures
Leadership and development of the CRM and Customer Engagement team

Your profile

More than ten years of professional experience in CRM, Customer Engagement, Lifecycle Marketing, Marketing Automation, or similar
Solid experience with a Marketing Cloud platform (Marketing Automation) – essential
Conceptual understanding of journey building, automation tools, and marketing data structures
Experience with personalization tools and customer data platforms from a business owner perspective
Experience with sales, service, or experience platforms, and scheduler and/or voice is advantageous
Strategic thinking and the ability to implement concepts
Several years of leadership experience
Experience in personnel and budget responsibility
Strong communication and stakeholder management skills
Negotiable English skills; German skills are advantageous

Benefits

Responsible leadership position
Significant scope for creativity
Opportunity to help shape the customer engagement strategy of an international corporate group
Leadership of a committed team
Chance to sustainably develop structures and competencies
Flexible working hours
Flextime
Home office option
Mineral water, coffee, and tea available for free
Free lunch and company parking at the Graz location

About the company

The recruiting company is seeking to strengthen its team at the Vienna location.

The client is treated confidentially in this process. You will learn the name during the application process.

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Your contact person

Sophie Moser

Research Consultant

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