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Director Subscriptions & Reader Market

Confidential client

1010Full-timefrom € 150,000 gross/year

Director Subscriptions & Reader Market

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In this position, you will assume strategic and economic overall responsibility for the readership market and drive the monetization of the reader and user base across all channels. You will lead an interdisciplinary team and manage the development of subscription, CRM, and digital revenue models.

Your responsibilities

  • Driving sustainable development and monetization of the reader and user base across all relevant channels
  • Taking on strategic and economic overall responsibility for the readership market, including budget and performance accountability
  • Leading an interdisciplinary team of over 20 people from sales, CRM, e-commerce, content, and creative departments
  • Developing the team, providing guidance, and setting clear priorities
  • Ensuring and advancing the existing subscription business in the print sector
  • Ensuring and advancing the existing subscription business in the digital sector
  • Expanding data-driven CRM and subscription models
  • Optimizing the customer journey to enhance customer retention, loyalty, and value
  • Expanding and optimizing digital revenue models in paid content, e-commerce, digital products, and reader offerings
  • Initiating high-reach event formats and strategic media partnerships while coordinating brand presentation with editorial, marketing, and product development

Your profile

  • Completed academic education with a focus on business administration, marketing, digitalization, e-commerce, or comparable qualifications
  • Solid professional and leadership experience in a comparable area of responsibility; ideally in the media industry or companies focused on subscription, customer, or platform business
  • Experience in developing and managing subscription business models in the print and/or digital environment
  • Extensive expertise in CRM, customer retention, and customer lifecycle management
  • Strong leadership skills in managing interdisciplinary teams
  • Experience in the development and transformation of teams and organizations
  • Entrepreneurial mindset and strategic foresight
  • High implementation strength and analytical approach to data-driven decisions and economic indicators
  • Change management skills and the ability to provide guidance in complex situations
  • Ability to engage people across departments towards common goals

Benefits

  • Entrepreneurial leadership role with high strategic and economic responsibility
  • Significant scope for creativity
  • Direct reporting line to management
  • Flat hierarchies
  • Short decision-making paths
  • Company car for private use
  • Flexible work arrangements
  • Home office possibility
  • Attractive corporate benefits
  • Opportunity to shape the transformation of a traditional media business

About the company

The recruiting company is looking for reinforcement at the 1010 location.

The client is treated confidentially in this process. You will learn the name during the application process.

Your contact person

Katharina Gruber

Katharina Gruber

Senior Recruiter

If your profile matches, your contact person will personally reach out to you.

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