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Example case study

Executive Search: Country Manager for Market Entry in Germany

An Austrian company aimed to establish itself in the German market and needed an experienced executive on site. Through direct approaches in the German market, a jointly refined requirement profile, and discussions with the owners, a shortlist was created that combined market knowledge and company culture.

Example case study: anonymized and generalized. It illustrates our typical approach to such mandates – details of individual mandates remain confidential.

Initial situation

An Austrian company wanted to establish its own presence in Germany. It needed a leader familiar with the German market, who brings contacts and largely manages the setup independently.

The owners also wanted to ensure that the person upholds the values and working style of the parent company – even though they primarily work in Germany.

The challenge

  • A development role without an existing team on-site
  • Candidates with market knowledge are well-connected in Germany
  • Differences in salary levels, contractual customs, and notice periods
  • The person must mediate between the parent company and the market
Our approach

How we proceeded

  1. 1

    Clarify role and development plan

    Together with the owners, we defined what should be achieved in the first months, which decisions should be made locally, and how to coordinate with the parent company.

  2. 2

    Market-competitive offer

    We aligned salary, variable components, and contractual terms with the German market to make the offer attractive to experienced executives.

  3. 3

    Direct approach in the German market

    Together with partners from our network, we identified and personally approached executives with relevant industry and development experience.

  4. 4

    Check compatibility with the parent company

    In addition to market knowledge and sales success, we assessed how well the working style and values fit the company culture.

  5. 5

    Meetings with the owners

    The owners personally met the shortlist. We prepared, guided, and supported the discussions through to contract signing.

Result

The owners were able to choose from a shortlist that combined market knowledge in Germany with an understanding of the parent company's culture.

Since expectations, development plan, and contract terms were clarified early on, the collaboration started on a clear foundation.

Takeaways for companies

  • The first executive on site determines the pace of development during market entry.
  • An offer based on Austrian standards often doesn't convince in Germany – market data helps.
  • Local partners and a single point of contact at the client ensure market proximity and clear coordination.
What sets us apart

Recruiting with a marketing DNA – data-driven and experienced

voccess combines classic recruiting expertise with what we bring from online and performance marketing: We approach the search for the right people as consistently and measurably as a successful campaign.

  • Data-driven instead of gut feeling

    We continuously measure job requirements, market and salary data, feedback, and fit. Decisions are based on numbers – the selection of candidates is made by experienced recruiters, not an algorithm.

  • AI-native marketing background

    Our team comes from an AI-native online and performance marketing background. We reach candidates as precisely as marketing reaches its target groups: on the channels where they engage, with messages that resonate – and we see what works.

  • Experience since 2014

    Since 2014, we have been recruiting specialists and executives. This experience is embedded in every briefing, direct approach, and shortlist – and in a realistic view of the market, salaries, and timelines.

  • Strong network

    Contacts with specialists and executives, and partners in Austria, Germany, and Switzerland developed over many years – enabling us to reach people who are not actively looking.

More example case studies

All references and case studies
  • Executive Search: Management for an industrial company

    A medium-sized company discreetly sought a management succession. Through targeted direct approach within the relevant network, a structured requirements profile, and confidential preliminary discussions, a shortlist was developed that matched the company both professionally and culturally.

    Read case studyvoccess
  • Executive Search: Country Manager for Market Entry in Germany

    Executive Search: Country Manager for Market Entry in Germany

    An Austrian company aimed to establish itself in the German market and needed an experienced executive on site. Through direct approaches in the German market, a jointly refined requirement profile, and discussions with the owners, a shortlist was created that combined market knowledge and company culture.

    voccess

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