Head of Digital Marketing

Confidential client

Graz, StyriaFull-timefrom € 105,000 gross/year

You take on overall responsibility for the strategic and operational development of digital marketing and drive the professionalization of digital channels. Central to this are the establishment of transparent management models, the development of a specialized team, and the operational implementation of digital strategies.

Your responsibilities

Developing a prioritized digital roadmap with actions, responsibilities, budgets, and schedules
Assuming overall responsibility for digital marketing
Leading, coaching, and developing the digital marketing team
Managing integrated campaigns along the digital customer journey
Optimizing digital platforms, websites, services, and e-commerce touchpoints
Advancing performance marketing as well as paid and organic social, SEO, GEO, and content marketing
Establishing a transparent KPI, reporting, and attribution model
Collaborating with management and relevant company interfaces
Managing agencies as well as technology and platform partners
Translating strategy into concrete actions and taking on operational implementation

Your profile

Multiple years of solid experience in digital marketing with budget responsibility
Proven responsibility for conceptualizing and implementing digital strategies and campaigns
Strong competence in performance marketing, paid and organic social, SEO, GEO, and content marketing
Experience in analytics and conversion optimization
Experience with KPI systems, attribution, and evaluating marketing investments
Ability to translate strategy into concrete actions and take on operational responsibility
Leadership experience in a comparable role is an advantage
Experience in a quality-oriented or regulated environment is an advantage
Entrepreneurial, reliable, and communicative personality with a cooperative leadership approach
Excellent German and good English skills

Benefits

High scope for design in digital development work
Responsible strategic role
Combination of leadership responsibility and operational activity
Direct communication with management
Short decision-making paths
Working in a scientifically influenced product environment
Opportunity to establish transparent management models
Contributing to the advancement of digital channels
Leading and further developing an engaged team
Responsibility with direct influence on digital orientation

About the company

The advertising company is seeking reinforcement at the Graz, Styria location.

The client is treated confidentially in this process. You will learn the name during the application process.

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Your contact person

Katharina Gruber

Senior Recruiter

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